SELECTED WORK · 01
IVIVI Style
I designed and built a website where a personal stylist’s offer is clear, warm and one step from contact.
CLIENT
Iwona Gansiniec — IVIVI Style, personal stylist
TEAM
Solo — the client and me
MY ROLE
UX, UI and the Framer build · content structure, SEO, motion and video
TIMELINE
2026 · freelance
TOOLS
Figma · Framer · Jitter
At a glance
Problem
A stylist’s work is visual and personal. People need to see the effect, understand the services and prices, and trust the person before they get in touch. Iwona’s old site was out of date and poorly designed. It didn’t show her achievements or how much she had grown over the years, it had no online payments and no newsletter, and she was practically invisible in Google.
Solution
I designed and built the whole site: the offer and prices in one place, real metamorphoses and short films as proof, and a short path to contact.
Result
The first version is live on desktop, tablet and phone, with SEO and social previews in place. The site is still in progress and grows with her business.
Start with the person.
• starting point
Who her clients are
Mostly young mothers returning to work: short on time and doing everything on the go.
Conversations with Iwona
What Iwona does, who comes to her and how she talks about her work.
Her materials
Photos from a session she did for the site, client stories, films from wardrobe reviews and the price list.
• what we took from it
01
Show the effect before the offer.
02
Prices visible, not hidden.
03
Her voice, not a template.
04
Every section ends with a next step.
Three pages, one path.
• about page
Gold, cream and two typefaces.
• design system
03
Components
Services, packages and modals built as components with variants.
04
Breakpoints
Every section designed for desktop, tablet and phone.
05
Voice
Copy in Iwona’s own voice.
06
Motion
Only on entry: text from blur, counting numbers, a rotating headline.
From first sketch to live site.
• key decisions
01
The offer, close at hand
Offer high on the home page, an online / in-person switch and one tile for both colour analyses.
02
Every service in the hero
A rotating headline names her services, and tells Google what she offers.
03
Contact in one step
Forms at key points, a gift form, and a thank-you page after sending.
04
Details on demand
Each service opens a modal; sections stack like chapters.
05
Proof, not claims
Numbers, her training, reviews you can check, films from real sessions.
06
All work on one page
Every makeover as a gallery, live without empty placeholders.
07
Answers before questions
An FAQ and the life changes she helps with, spelled out.
08
Built for the phone
Own tablet and phone layouts; films load only when in view.
09
Found locally, kept in touch
Her towns in the footer and a newsletter that runs on its own.
10
Calm and accessible
Alt text, labels, focus, large targets, soft errors and a 404 in her colours.
• home & phone
• offer & pricing
Offer and pricing — the online / in-person switch, a colour analysis tile that opens into two versions, and packages one tap away.
— home page on desktop
From Figma to a live site.
The first version is live on a Framer address. The site is still in progress: the client will connect her own domain and publish it. She hadn’t accepted online payments before but knows they’re easier for her clients, so she chose Autopay. Next come Google Analytics, so we can measure traffic from the launch of the new site, and a Google Business Profile, so she can be found in Google and sell more.
• live site
— o mnie — mockup z prezentacji
— prezentacja projektów
Results
What changed.
The offer in one place
Services, packages and prices on one page, instead of in private messages.
Proof, not promises
Real metamorphoses and films show the effect before anyone asks.
Live and in progress
The site is live on every screen and still in progress. The newsletter automation is set up and tested. Next: her own domain, online payments through Autopay, Google Analytics to measure traffic from launch, and a Google Business Profile.
NEXT PROJECT →
PMI Silesia