UX/UI · 2026 · CONFIDENTIAL (NDA)
UX Audit
following users from the first click
ROLE
UX auditor in a three-person audit team
MY SCOPE
Entry paths and the elements that support decisions
TIME
10 days
DEVICES
Mobile 80% · desktop 20%
DELIVERABLES
Client presentation + recommendations
01 / 02
THE BRIEF · THE QUESTION
Traffic was there.
Sign-ups weren’t.
Where do people get lost?
The audit started with one question: at which step do people drop off on their way to the sign-up form — and what would help them keep going?
03
MY PART
Every way in, every nudge forward.
I mapped the complete path for every way a user can arrive — step by step, all the way to the form, on the phone and on a computer — and checked what helps people decide and what stops them.
01
Entry points
Google ads · Google search · Facebook ads · with a location chosen · without one
02
Navigation
can people go back and still move on?
03
Messages
does the site say what is happening and what comes next?
04
Buttons (CTA)
is it clear what to click — and which matters most?
04
TEAMWORK
How we worked.
checks on desktop and 130 on mobile — each issue ranked high, medium or low priority
days from brief to the client presentation
auditors, each owning a different part of the path
My part: I clicked through the site the way users do — from Google ads, Google search and Facebook ads all the way to the sign-up form, on desktop and on mobile. Along the way I downloaded reports from Semrush and SEOptimer, looked up the ads in Meta Ad Library, checked link previews, every button and how the site picks a location, and tested pages in the browser console, with and without cookies. Each problem went into Figma as a card — where it happens, what goes wrong, its impact and a recommendation — ranked high, medium or low.
05
METHODS & TOOLS
How I looked at the site.
01
User paths
from Google ads, Google search and Facebook ads — step by step, all the way to the sign-up form
02
Navigation & labels
does the menu follow what people came to do — and do the names say what’s inside?
03
Link previews & ads
what people see before they even click: ads and shared links on social media
04
Search visibility
how the site shows up in Google — and in AI answers
05
Competitor comparison
traffic, keywords and links next to a competitor, plus a benchmark of other platforms
TOOLS — Figma · Figma Slides · Semrush · SEOptimer · Meta Ad Library · browser DevTools · Claude · ChatGPT
Claude and ChatGPT worked as my AI assistants along the way.
06
WHAT WE FOUND
What the audit showed.
Path to sign-up
03
Broken paths to sign-up
→ Every step needs a clear way forward.
Dead ends on the way to sign-up
→ Every step needs a working way forward — and feedback while it loads.
Too many buttons with the same weight
→ One main action per screen — the rest steps back.
Navigation & labels
03
The menu followed the organisation, not people’s goals
→ Make the menu an advisor: build it around what people want to do.
Catchy names instead of clear labels
→ Name every tab so people know what’s inside before they click.
Too many ways of browsing, competing with each other
→ One main way to browse — the rest supports it.
Content & context
03
Key information hidden where nobody looks
→ Put key information where the decision is made.
The site showed the wrong location — so the offer didn’t match what people expected
→ Show people where they are and let them change it.
Readability and contrast on the phone
→ Phone first: that is where most people are.
Visibility
03
Technical issues affecting visibility in Google
→ Fix the basics, so people can find the site at all.
Shared links looked empty or wrong
→ Give every key page a clear preview, so traffic from social media isn’t wasted.
A competitor got more from a similar-strength site
→ Answer real questions in the content — for Google and for AI.
07
THE REPORT
Observation → recommendation.
OBSERVATION · SAMPLE
After choosing a location, the main button drops below the fold on mobile.
HIGH
RECOMMENDATION
Keep the button visible in a sticky bar, so the next step never disappears.
PRIORITY
HIGH
MEDIUM
LOW
The outcome: a presentation for decision-makers, with a clear recommendation for every finding.
08
WHAT I LEARNED
Write for the client, not for designers.
The full audit is under NDA.
NEXT PROJECT →
PMI Silesia